Chasing Paper
Student Work
Branding/ Logo
Graphis New Talent 2022 Honorable Mention
Chasing Paper is a wallpaper company based in Milwaukee founded by siblings Elizabeth and Mike Rees. Chasing Paper believes in the power of transformation and simple design that is accessible to everyone. The goal is to expand the company’s new visual branding into a cohesive stationery system that stands out from the competition. The new identity effectively communicates the brand’s modern personality. It employs a youthful, lighthearted, fun approach to wallpaper, driven by Chasing Paper’s friendly language and diverse audience. The integration of patterns adds a subtle layer of complexity. Keeping the design simple lets the patterns and logo take center stage.
