DUH! Coffee
Student Work
Branding/ Art Direction / Logo / UI
DUH coffee aims to transform the mundane act of drinking coffee into a lively and mentally engaging experience. Our primary goal is to make gourmet coffee a routine, injecting an element of fun and mental exercise into the daily habit. The approach focuses on creating a loud and modern brand image, with colorful designs that make coffee feel playful and less serious. The integration of puzzles and questions throughout the products emphasizes the importance of an alert mind. The branding showcases a "sip-and-solve" concept, where each coffee packaging includes daily puzzles, encouraging customers to keep their minds awake as they enjoy their cup of coffee.
Images sourced from Unsplash, and Pexels
