On "Cite"
Student Work
Campaign / Ui / UX
Credits: Yejin Kim, Emily Guerrero
The NCAC's "On Cite" campaign battles censorship in public education, countering proposed legislation limiting crucial information. Targeting high school students, our design echoes authentic textbooks, emphasizing annotation to symbolize youth reclaiming education. The logo, blending tagging language and critical thinking elements, encourages independent use. A digital poster, resembling a textbook page, exposes questionable content, emphasizing "white out whitewashing" and our tagline, "Call Censorship On Cite." The campaign utilizes a digital approach, sparking curiosity to lead students to an interactive microsite accessible on the web and mobile. Tags and animations ease navigation, revealing censored content with pop-ups linking to primary resources, promoting transparency and logical thinking. Additionally, a TikTok video shows a student tagging the poster, directing attention to the interactive website.
LOGO BY EMILY GUERRERO
Video by Yejin Kim
Posters were pasted near a university campus just as an experiment to capture how people would react.
These were the reactions after a couple of days.
