Tate's Bake Shop
Student Work
Packaging / logo / Illustration
Graphis New Talent 2023 Silver
Located in the charming Southampton area, Tate’s Bake Shop is a nationally recognized brand that provides its customers with quality baked goods. The objective of the re-design is to highlight their specialness and high quality, focusing on how customers use and interact with the product. Leaning into the idea that when customers buy a package of Tate’s cookies, it would be a specialty item in their kitchen, part of a secret stash, or given away as a gift. The new design is inspired by their charming history and pastel-colored Southampton bakery. The vintage composition and embellishment make them a delight to collect and share with others.
